Case Studies

Real brands. Real results. Real data.

Not just brand names — specific outcomes, specific timeframes, from 1,500+ enterprise brands across every major vertical.

Viator
Travel & Hospitality · Instagram Branded Content Ads

Viator Cuts CPA by Nearly 60% Using Creator Content in Instagram Branded Content Ads

Branded content ads powered by authentic creator experiences

59.7%
Reduction in CPA
36.9%
Lower CPM
Airbnb
Travel & Hospitality · Multi-platform

Airbnb Showcases Extraordinary Listings Through Unique Creator Perspectives

70+ travel creators produce 100+ assets in under 2 weeks

70+
Travel Creators Activated
100+
Images & Videos Created
14 days
Content Delivered
Cetaphil
Beauty & CPG · TikTok

Cetaphil Drives Double-Digit Ad Recall Lift with TikTok Creator Strategy

TikTok-native creator assets drive measurable brand awareness with Gen Z

+18.4%
Lift in Ad Recall
+15.4%
Lift in Brand Awareness
15
TikTok-Native Creator Assets
NYX Cosmetics
Beauty & CPG · Instagram Reels

NYX Reels It In: Driving Engagement with Quick-Hit Beauty Tutorials on Instagram

Shoppable IG Reels tutorials drive 320% lift in conversion

320%
Lift in Conversion
4x
Engagement Rate vs. Benchmark
Revlon
Beauty & CPG · TikTok

Revlon Scales Hair Care Education with Creator-Led TikTok Tutorials That Convert

15 creator videos drive 20% lower CPA than benchmark

20%
Lower CPA vs. Benchmark
15
Creator Videos Produced
Clinique
Beauty & CPG · Instagram, Sephora Beauty Board

Clinique Scales Content Production with 580 Branded Assets for Always-On Social & Retail Use

580 images and videos fuel owned social and Sephora Beauty Board

580
Images & Videos Produced
4%
Organic Engagement Rate
Macadamia Professional
Beauty & CPG · Meta (Facebook & Instagram)

Macadamia Professional Launches New Products with Scaled Creator Content

200 unique assets including 144 testimonial videos drive 6.7% engagement on Meta

200
Unique Assets Created
144
Testimonial Videos
6.7%
Engagement Rate on Meta
Crocs
Fashion & Retail · Multi-platform

Crocs Stays a Step Ahead: Captivating Gen Z Through Bold Social Media Engagement

600+ creators across 50+ campaigns drive 21.5% average engagement rate

856
Assets Created
792.4K
Engagements
21.5%
Avg. Engagement Rate
Movado
Fashion & Retail · Multi-platform

Movado Drives Holiday Campaign Performance with 24 Curated Creators

25 unique ad pieces reach 98K+ consumers at 2.26% engagement rate

2.26%
Engagement Rate
98K+
Audience Reached
24
Creators Activated
Kate Spade New York
Fashion & Retail · Multi-platform

Kate Spade New York Scales High-Performing Organic Content Into Paid Media Campaigns

5 micro-creators drive 2.68% engagement and 20.41% paid ER

2.68%
Organic Engagement Rate
20.41%
Paid Avg. Engagement Rate
42K+
Audience Reached
FILA
Fashion & Retail · Paid Media

FILA Partners with Hundreds of Male Creators to Showcase Men's Footwear in Paid Media

200+ images drive 4M audience reach at >4% engagement rate

200+
Images Created
>4%
Avg. Engagement Rate
4M
Audience Reach
Dr. Martens
Fashion & Retail · Ecommerce / Multi-platform

Stepping Up Ecommerce: How Dr. Martens Boosted Conversions with User-Generated Content

UGC across ecommerce drives 1.6x conversion rate and 6M customer interactions

1.6x
Conversion Rate Increase
6M
Customer Interactions
58%
Increase in Product Coverage
UNIQLO
Fashion & Retail · Multi-platform

UNIQLO Launches New Product Line to a Diverse Audience with Creator-Led Content

400+ images drive 7.6% engagement rate and 4M audience reach

400+
Images Created
7.6%
Avg. Engagement Rate
4M
Audience Reach
Petco
Home & CPG · Multi-platform

Petco Taps Into UGC Magic to Drive Awareness with 3,000+ Pet Creators

Nearly 3,000 images and videos reach 67M potential customers at 7% engagement

7%
Engagement Rate
2.9K
Pet Creators Activated
67M
Potential Customers Reached
Freshpet
Home & CPG · Paid Social

Freshpet Leverages Influencer Marketing to Boost Brand and Consumer Growth

60 boosted assets drive 29% reduction in cost per click

29%
Reduction in Cost Per Click
60
Assets Boosted
50
Pet Owner Creators Activated
PupBox
Home & CPG · Multi-platform

PupBox Promotes Subscription Service with Authentic Puppy Creator Content

50 high-quality images reach 850K consumers at 2.7% engagement rate

2.7%
Engagement Rate
850K
Consumers Reached
50
High-Quality Images Created
IKEA
Home & CPG · TikTok, Social Media, Owned Website

IKEA Increases Reach, Engagement & Conversions by Leveraging UGC Across TikTok and Owned Channels

UGC drives 27% higher reach, 3.54x conversion rate, and 2.7x engagement

27%
Higher Reach on Social
3.54x
Higher Conversion Rate with UGC
2.7x
Higher Engagement with UGC
Imperfect Foods
Home & CPG · TikTok

How Imperfect Foods Engaged TikTok Audiences with Authentic Creator Content

+57% higher CVR and +30% increase in reach vs. TikTok benchmarks

+57%
Higher CVR
+30%
Increase in Reach
University of Phoenix
Education · Multi-platform (Branded Content Ads + Spark Ads)

University of Phoenix Achieves a 13.9% Engagement Rate by Scaling Creator Collaborations

247 creator voices drive 135% increase in engagement rate and 24% lower CPM

24%
Lower CPM
135%
Increase in Engagement Rate
247
Creator Voices Activated
Across All Programs
1,500+
Enterprise Brands
1.8M+
Creator Collaborations
12M+
Content Pieces Produced
40%
Avg. CPA Reduction